Platform / Marketing Team

The Marketing Digital Workforce™

Twelve specialist agents running the entire marketing function — AIO, SEO, content, paid, social, CRO, PR, attribution and revenue — on shift 24/7 and accountable to pipeline, CAC and ARR. See your AI marketing team working in real time

02 — Team

Welcome to Agentic Predictive Marketing™

Search is no longer just Google — your customers now search through AI. Twelve specialist agents optimise every touchpoint for both traditional and AI-driven discovery, each accountable to revenue.

Outcomes the marketing workforce delivers

Uplift

+38%

Pipeline contribution

Reduction

−72%

Customer acquisition cost

Uplift

10×

Organic visibility

Uplift

6.4×

Paid media ROAS

Inside the team

The marketing workforce, on shift 24/7

Eight orchestrated workflows the seven-agent fleet runs continuously — not a copilot you have to prompt, an autonomous marketing team you brief once.

Mondays · 06:00

Weekly orchestration plan

Marketing Agent™ rebalances spend, content and channel mix against the live revenue forecast.

Continuous

Topical authority cycle

SEO Agent™ ships briefs, refreshes and technical fixes guided by Search Console feedback.

Daily

On-brand content production

Content Agent™ produces long-form, lifecycle and social with editorial QA and brand guardrails.

Daily · 02:00

Bid & creative optimisation

Paid Media Agent™ reallocates spend against predicted LTV and rotates creative on performance.

Continuous

Social listening & response

Social Agent™ schedules posts, monitors mentions and routes responses with on-brand voice.

Weekly

Experimentation backlog

CRO Agent™ prioritises tests by expected lift across every revenue surface.

Weekly · Fridays

Revenue attribution review

Revenue Agent™ closes the loop from spend to ARR with board-grade reporting.

On demand

Campaign launch coordination

All seven agents coordinate launches end-to-end — from brief to attribution.

KPIs the team owns

Marketing accountable to revenue — not activity.

Every agent in the team is measured against a board-relevant KPI. No vanity metrics, no attribution arguments — one revenue model, one source of truth.

MQL → SQL

Lead quality and routing across the funnel.

CAC payback

Months to recover acquisition cost by segment.

Pipeline coverage

Marketing-sourced and influenced pipeline.

Brand share of voice

Across earned, owned and paid channels.

Organic sessions

Non-brand traffic on target clusters.

Content velocity

Published volume against demand model.