Marketing Intelligence

Marketing Intelligence.
Predictive Business Intelligence & Agentic Marketing Workforce.

Connect every marketing channel, create a single source of truth, deploy specialist AI capabilities and transform marketing data into measurable commercial outcomes.

Executive Snapshot
LIVE
Influenced pipeline+38%
Customer acquisition cost−24%
Return on ad spend+21%
Customer lifetime value+17%
7 business signals detected · 12 specialists live

Executive Outcomes — Marketing

Grow pipeline. Reduce CAC. Forecast with confidence.

Executives aren't buying AI. They're buying better decisions, faster forecasts and lower cost of execution. NESTSIGNAL™ is positioned around the commercial outcomes leadership teams care about.

Reduce
Customer Acquisition Cost

Identify wasted spend, reallocate budget toward predicted high-value channels.

Increase
Qualified Pipeline

Convert intent signals into pipeline before competitors notice the shift.

Improve
Forecast Accuracy

Move marketing from reporting to predictive planning the CFO can trust.

Increase
Marketing ROI

Attribute investment to outcomes, not impressions.

Outcomes first

What changes for marketing intelligence leaders — measured, not promised.

See verified proof
+38%
Influenced pipeline
−24%
Customer acquisition cost
+21%
Return on ad spend
+17%
Customer lifetime value

The Challenge

Marketing has more data — and less clarity — than ever.

NESTSIGNAL™ replaces fragmented stacks with a single Predictive Business Intelligence & Agentic Workforce platform — connecting every channel, generating real-time business signals, predicting outcomes and executing the work alongside your team.

Disconnected channels and tools
Multiple platforms, multiple truths
Conflicting attribution models
Manual reporting consuming team capacity
Data silos between Marketing, Sales and Finance
AI point solutions that don't connect
Poor forecasting and slow decision cycles
Mounting spend without clear ROI

Predictive Business Intelligence

One intelligence layer for every marketing decision.

Single Source of Truth

Every channel, system and metric reconciled into one trusted model.

Business Signals

Continuous detection of growth, risk, waste and opportunity across the funnel.

Opportunity Detection

Surface high-value moves before competitors and before performance decays.

Risk Detection

Flag retention, attribution and spend-efficiency risks before they hit revenue.

Forecasting

Predict traffic, pipeline, conversion and revenue with confidence bands.

Recommendations

Prescribe the next best action — by channel, segment, campaign and creative.

Decision Intelligence

Executive-grade context, scenarios and trade-offs for every decision.

Execution

Trigger campaigns, drafts, reallocations and experiments — autonomously or with sign-off.

Agentic Workforce

Specialists collaborate end-to-end across the marketing flywheel.

01SEOOpportunity & technical health
02ContentBriefs, drafts, optimisation
03PaidBid intelligence & creative
04SocialCalendar & community
05CRMAudience & lifecycle
06AnalyticsConnected measurement
07RevenueInfluenced pipeline

AI Teams

Packaged Teams. Scale as you grow.

Marketing Lite

For lean teams getting started.

From £2,400/month
  • 3 specialist agents
  • Core connectors (GA4, Search Console, HubSpot)
  • Weekly executive intelligence brief
  • Email & community support
Book Demo
Most popular
Marketing Pro

For scale-up marketing functions.

From £6,800/month
  • 7 specialist agents
  • Full martech connector pack
  • Daily signals & weekly forecasts
  • Dedicated success engineer
Book Demo
Marketing Elite

For enterprise marketing organisations.

From £14,500/month
  • All 12 specialist agents
  • Custom connectors & data warehouse
  • Real-time signals & autonomous execution
  • Fractional CMO advisory included
Book Demo
Enterprise

For global brands and groups.

Contact us
  • Multi-brand, multi-region deployment
  • Private model hosting & SLAs
  • Custom specialists via marketplace
  • Embedded NESTSIGNAL™ Advisory team
Book Demo

Extend any team with additional specialists, templates, playbooks and industry packs from the NESTSIGNAL™ Marketplace. Explore the Marketplace →

AI Specialists

Twelve specialists. One coordinated marketing workforce.

ACTIVE
marketing · Specialist 01/12

SEO Agent

Continuous organic visibility and technical health.

Signals
Ranking movement, indexation, Core Web Vitals, content gaps.
Recs
Priority keywords, technical fixes, internal linking, refresh queue.
Outputs
Briefs, audits, refresh tickets, executive ranking reports.
Outcomes
Higher organic share of voice, faster recovery from decay.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 02/12

AIO Agent

Visibility in AI Overviews, ChatGPT, Claude and Perplexity.

Signals
AI-search citations, prompt coverage, competitor mentions.
Recs
Prompts to win, entities to claim, content to restructure.
Outputs
AIO content briefs, schema, citation tracking.
Outcomes
Brand inclusion in AI answers across priority topics.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 03/12

Content Agent

On-brand content production and optimisation at scale.

Signals
Performance decay, topic gaps, brand-voice drift.
Recs
What to write, refresh or retire.
Outputs
Briefs, drafts, meta, internal linking, refresh edits.
Outcomes
More output, higher quality, lower production cost.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 04/12

Social Agent

Social calendar, production, listening and community signals.

Signals
Engagement, sentiment, viral pickup, competitor activity.
Recs
Topics, formats, posting cadence by channel.
Outputs
Scheduled posts, creator briefs, listening reports.
Outcomes
Higher engagement, sharper community insight.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 05/12

Paid Media Agent

Cross-channel bid intelligence and budget allocation.

Signals
Spend efficiency by channel, creative fatigue, audience saturation.
Recs
Where to shift budget weekly; which creative to retire.
Outputs
Bid adjustments, creative briefs, weekly reallocation plan.
Outcomes
Lower CAC, higher ROAS, faster creative cycles.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 06/12

Campaign Agent

End-to-end multi-channel campaign orchestration.

Signals
Campaign performance vs. forecast, channel mix effectiveness.
Recs
Campaign plan, channel mix, creative testing matrix.
Outputs
Plans, launch packs, mid-flight optimisations, wrap reports.
Outcomes
Faster cycle time, higher campaign yield.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 07/12

Brand Agent

Voice control, consistency and reputation intelligence.

Signals
Mentions, share of voice, sentiment, brand-safety incidents.
Recs
Voice corrections, response plays, narrative shifts.
Outputs
Brand reports, response drafts, narrative playbooks.
Outcomes
Stronger brand equity, faster reputation response.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 08/12

CRM Agent

Marketing CRM hygiene, segmentation and lifecycle automation.

Signals
List health, segment performance, lifecycle drop-off.
Recs
Segments to nurture, journeys to deploy, fields to enrich.
Outputs
Segments, journey designs, hygiene actions, lifecycle reports.
Outcomes
Higher conversion across the lifecycle.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 09/12

Analytics Agent

Connected analytics across GA4, ads, CRM and warehouse.

Signals
Anomalies, KPI movement, attribution shifts.
Recs
Where to investigate, what to alert on, what changed.
Outputs
Answers to questions, executive dashboards, anomaly alerts.
Outcomes
Decisions in minutes instead of days.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 10/12

Conversion Agent

CRO experimentation and funnel intelligence.

Signals
Funnel drop-off, friction points, segment behaviour.
Recs
Tests to run, variants to ship, segments to target.
Outputs
Test briefs, experiment results, on-site recommendations.
Outcomes
Higher conversion rate at every funnel stage.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 11/12

Competitor Agent

Continuous competitor intelligence across channels.

Signals
Competitor content, ads, pricing, positioning changes.
Recs
Counter-plays, response timing, defensive content.
Outputs
Competitor briefings, response playbooks, alerting.
Outcomes
Faster, smarter competitive response.
View SpecialistNESTSIGNAL™
ACTIVE
marketing · Specialist 12/12

App Agent

Predictive App Performance & Growth Intelligence across stores, analytics, attribution, revenue and CRM.

Signals
Install velocity, ASO conversion, retention curves, trial-to-paid, churn, crashes and review sentiment.
Recs
ASO experiments, onboarding/subscription CRO, CRM retention plays, paid pacing by predicted LTV.
Outputs
ASO briefs, experiment specs, lifecycle journeys, release-note narrative, App Growth executive reports.
Outcomes
More installs, higher conversion, better retention, lower CAC, higher LTV.
View SpecialistNESTSIGNAL™

Executive Leadership

Built for the people accountable for marketing performance.

Chief Marketing Officer

Real-time pipeline contribution, forecast accuracy and executive narrative.

Marketing Director

Channel performance, budget efficiency and team capacity in one view.

Agency Owner

Client portfolio intelligence and capacity multiplication across accounts.

Chief Executive

Marketing impact translated into commercial outcomes and forecast.

Executive Dashboard
LIVE
Module
Executive Dashboard
Module
Forecasts & Confidence
Module
AI Recommendations
Module
Revenue Impact
Module
Business Signals
Module
Scenario Modelling
Influenced pipeline
+38%
Customer acquisition cost
−24%
Return on ad spend
+21%

Connected Data

Connects to the entire marketing stack.

See all integrations
Analytics
Google Analytics 4
Behaviour & conversion
SEO
Search Console
Organic visibility
App
Firebase
App engagement
App
App Store
iOS performance
App
Google Play
Android performance
CRM
HubSpot
Lifecycle & pipeline
CRM
Salesforce
Revenue attribution
Paid
Meta
Social ads
Paid
LinkedIn
B2B targeting
Paid
TikTok
Creator-led performance
Commerce
Shopify
Orders & LTV
Commerce
Stripe
Revenue & subscriptions
Content
WordPress
Content performance
Paid
Google Ads
Search & display
Paid
Microsoft Ads
Bing performance
Email
Mailchimp
Email & automations
Email
Klaviyo
Ecommerce lifecycle

Business Signals

Continuous detection of every commercial moment.

Growth Opportunity — Branded Search
92% conf.

Branded search demand up 18.4% with low competition on long-tail intent queries.

Impact
Pipeline growth
Value
+£148k / quarter
Recommended actions
  • Launch branded landing pages
  • Allocate £8k to defensive PPC
SEO AgentPaid Media AgentContent Agent
Revenue Risk — Enterprise Retention
87% conf.

Top-decile accounts engagement down 24% over 30 days. Renewal exposure £2.1M.

Impact
Revenue protection
Value
−£2.1M risk
Recommended actions
  • Trigger executive sponsor outreach
  • Deploy retention play
CRM AgentAnalytics AgentBrand Agent
Campaign Waste — Paid Social
95% conf.

Two creative cohorts driving 38% of spend with declining CTR and CAC > LTV.

Impact
Cost reduction
Value
−£32k / month
Recommended actions
  • Pause underperforming cohorts
  • Brief net-new creative
Paid Media AgentCampaign Agent
SEO Opportunity — AI Overviews
81% conf.

Brand cited in 12 new AI Overviews; 34 priority prompts unclaimed.

Impact
Visibility
Value
+22% AI share
Recommended actions
  • Deploy AIO brief pack
  • Update schema on 18 pages
AIO AgentContent Agent
Competitor Movement
89% conf.

Primary competitor launched aggressive pricing campaign on three head terms.

Impact
Defensive response
Value
Defend £640k pipeline
Recommended actions
  • Activate counter-play
  • Brief sales on talking points
Competitor AgentPaid Media AgentBrand Agent
App Performance Drop
78% conf.

iOS install-to-activation down 11% post-update; retention cohort at risk.

Impact
App revenue
Value
−£58k MRR risk
Recommended actions
  • Roll back onboarding flow
  • Run retention experiment
App AgentConversion Agent
Retention Risk — Email Cohort
84% conf.

Newest signup cohort engagement 19% below 90-day baseline.

Impact
Lifecycle
Value
+£94k LTV recovery
Recommended actions
  • Deploy lifecycle remediation journey
  • Refresh welcome series
CRM AgentContent Agent

Predictive Forecasting

Forward-looking intelligence with confidence bands.

Traffic Forecast
1.82M2.14M
12wknow
Lead Forecast
4,8205,610
12wknow
Revenue Forecast
£18.0M£21.4M
12wknow
Retention Forecast
91.2%93.4%
12wknow
Growth Forecast
+12%+18%
12wknow

Marketplace

Expand your platform over time.

Explore marketplace
AI Specialists

Add specialists from the catalogue as needs evolve.

AI Teams

Activate full functional teams in days, not months.

Templates

Pre-built campaign, brief and report templates.

Playbooks

Functional playbooks for growth, retention and brand.

Industry Packs

SaaS, retail, healthcare and more — pre-tuned.

Automation Packs

Workflow automations for repeatable processes.

Connector Packs

Niche connectors for ecommerce, AdTech and martech.

Premium AI Models

Access to leading frontier and specialist models.

Additional AI Credits

Top-up usage capacity on demand.

Industry Solutions

Tuned for the industries you operate in.

Advisory & Services

Software is the start. Outcomes need expertise.

AI Discovery

Identify highest-impact opportunities in 4 weeks.

AI Strategy

Department-wide AI strategy aligned to commercial goals.

Department Transformation

End-to-end transformation, not just tooling.

Fractional Leadership

Embedded CMO, CRO or CDO expertise on demand.

Implementation

Deploy specialists, connectors and workflows.

Training

Build internal capability across leadership and teams.

Managed AI

We run the workforce; you focus on the business.

Optimisation

Continuous tuning of signals, models and execution.

Enterprise Advisory

Board-level guidance for global transformations.

Customer Outcomes

Measured against the commercial metrics that matter.

+38%
Influenced pipeline
−24%
Customer acquisition cost
+21%
Return on ad spend
+17%
Customer lifetime value
+12pp
Funnel conversion rate
−80%
Reporting time
+3.2×
Team productivity
97%
Forecast accuracy

How We Deliver

Choose how you work with NESTSIGNAL

Every organisation is at a different stage of its AI journey. Some want to self-manage the platform. Some want expert guidance. Others want outcomes delivered. NESTSIGNAL supports all three.

Option 01 · Self-Service Platform

Deploy & manage your own AI Workforce

Ideal for organisations that want complete control over their AI capabilities.

  • Full access to the NESTSIGNAL Platform
  • Predictive Business Intelligence
  • Agentic Workforce
  • AI Teams & Specialists
  • Marketplace, Connectors & Templates
  • Executive Dashboards
Explore the Platform

Option 02 · Managed AI Workforce

Your AI. Our Team.

We monitor your organisation, validate AI-generated insights and execute agreed actions on your behalf — an extension of your team.

  • Managed SEO
  • Managed Content
  • Paid Media Optimisation
  • Campaign Reporting
  • CRM Automation
Explore Managed Services

Option 03 · Advisory Services

Strategic AI Leadership

Work directly with experienced operators to accelerate your AI transformation.

  • AI Strategy & Governance
  • Executive Advisory & Workshops
  • AI Readiness Assessments
  • Department Transformation
  • Technology & Data Strategy
  • Fractional CTO / Chief AI Officer
Book an Advisory Session

Option 04 · Implementation & Success

From Discovery to Adoption

We design, deploy, integrate and continuously optimise NESTSIGNAL across your organisation.

  • Discovery Workshops & Platform Deployment
  • Data Integration & Connector Configuration
  • AI Team Setup & Custom Specialists
  • Workflow Automation & User Training
  • Change Management & QBRs
  • Performance & AI Maturity Reviews
Talk to Implementation

Software subscriptions · Managed AI workforce · Advisory · Implementation & success — one long-term transformation partner.

Verified outcomes

How operators put this into production.

Anonymised executive case studies from teams running NESTSIGNAL across marketing intelligence and adjacent functions.

All case studies
Payments
Global Payments Network

Risk, finance and operations teams ran on disconnected dashboards. Anomalies in settlement and chargeback flow were detected days late.

94%
Faster anomaly detection
£6.2M
Annual leakage recovered
11×
Decision velocity vs. BI
Retail & Commerce
Multi-brand Retail Group

Marketing, merchandising and store ops worked in silos. Predictive insight existed in pockets but never reached execution.

+18%
Like-for-like revenue uplift
−32%
Time-to-decision across functions
4.1×
Marketing ROI on coordinated spend
Marketing Intelligence
See Marketing Intelligence running on your business.